Sunday, 20 January 2013

Social Media Marketing - Keeping Your Customers Engaged and Informed


By: Mark Maupin

 

If you need some help promoting your business, just be sure to include social media marketing tools in your business plan. There are times when all you need is a new approach to bring new successes. Social media exposes you to a wider audience, is extremely accessible and doesn't cost very much at all. The next few paragraphs will give you step-by-step instructions for getting your social media campaign up and running.

 

An article in the form of a list can be an effective format to use when adding content to your site, especially if you are not an experienced writer. By using a list format, you will be able to present your points quickly and concisely in order of importance. Social media users are usually young people with short attention spans, so this format will get them the information they need without a lot of filler to read through.

 

Pay attention to your headlines and make them stand out significantly. On many social media sites, headlines are the only thing users initially see. Make it a headline that is so titillating that they can't help but click on it to read the rest of what you've written. An irresistible headline can really help to entice readers to click on your link, as opposed to clicking someone else's more interesting link.

 

In social media, you need to make sure your company is branded. Your corporate logo should serve as your avatar and/or background of all profiles. Use color schemes through your various social media accounts. This can help your followers begin to know and trust your business. Be consistent and use branding to your advantage.

 

When you're going to launch a new product or are looking to get feedback on an existing product, try social media to research the market. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. Often, they can provide you with all the information you need about the desires and needs of your target demographic, and gathering it costs you nothing.

 

To figure out the best way to use your social media pages, check out which pages in your preferred niche are the most popular. How frequently do they update, and what sort of information do they provide? What does their page look like? Use these pages to help you put your page together.

 

To keep relationships on Facebook vibrant, regularly add useful or funny information targeted to your customers. Instead of boring old updates, think about things like funny videos, colorful ads, creating memes, etc. It is important to leverage this type of interesting content without compromising professionalism and credibility.

 

Facebook helps your followers easily share your content. If someone makes a comment on your post, all of their friends will be able to see it. Encourage people to participate and engage with each other.

 

Have specials on your site to increase the temptation for your customers to visit. When people see deals or promotions on Facebook they will want to spread the word about what your site has to offer.

 

Add in like boxes to your Facebook on your website pages. This will make it easy for people to "like" your content on Facebook. This will allow visitors to "like" the post and they do not have to leave the blog. Making it this easy makes it more likely that people will do so and it gives you more exposure.

 

As you can see, starting a social media marketing campaign is not complicated! Once you choose to start such an effort, continuing to educate yourself in trends and techniques will take you far. You will only see a return on this type of marketing with consistent effort, so follow the above advice and schedule time to update your profiles regularly.

 

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