Thursday, 17 January 2013

How do I get started on the path to business ownership?

ASelling:  What it Takes to Make Something Happen


Featured Speaker:  Robert Watson, Entrepreneur


Robert Watson will talk about what it takes to start and operate your own business.


Bring your questions like:


  • How do I get started on the path to business ownership?
  • How do I avoid common pitfalls leading to failure?
  • How do I effectively market my product or service?


You've thought about it enough…It's time to TAKE ACTION NOW!


Come and learn from a local business owner who has been successful in product sales and business operation.



Robert Watson has been an entrepreneur for approximately seven years.  Robert has a number of years of experience in the hair care industry, first as a Barber and also in product development.  Robert has developed two hair products for hair care – one of which has been on the market for over a year. 


Robert's product sells in a number of cities around the country, including Chicago, Cincinnati, Atlanta, Philadelphia, Los Angeles, Charlotte, Toronto Canada, Stockholm Sweden and others.  Robert expects to launch his second product in March of 2013.  Robert has had success in selling his product through direct sales, magazine advertisements, shows, festivals and wholesaling.  


Robert has a degree in Business Finance from Wayne State University.  Robert is also a former student of Wayne County Community College District's Eastern Campus.  Robert welcomes anyone that is interested in being an entrepreneur and having their own business to come out to his presentation.



Event Date:

Thursday, 12th February 2013

Event Start Time:

9:30 AM

Event End Time:

11:00 AM


Wayne County Community College District Eastern Campus, Cooper Conference Center 5901 Connor Street, Detroit, 48213

A Little Expert Guidance For Successful Home Business

You can maintain perfect work-life balance when you have a profitable home business. You must make sure to turn a profit, though; not everyone succeeds at that. What do you need to do? Start reading to find out expert tips and tricks on starting out right with your new business.

It's not as hard as you might think running your own business. There are many simple models that you can operate from your home, so you won't need the headache of a storefront. Think of whether your idea is feasible in your location and begin to put the plans in motion.

Keep your business phone line separate from your personal line. You want your business to appear professional; plus, you wouldn't want a kid or someone else not associated with your company to answer the company phone.

If you have to drive to make your home business work, log your miles. These expenses can be written off at tax time and you might be shocked to see how many miles are being put on your car for your business. The tax write off can be substantial!

Start your business on the basis of an area which you already know plenty about. Many people make the mistake of thinking they can learn what to do as they're working on their business. This can work, but those who are prepared will fare better. Define your strengths, and use them accordingly.

Work to keep your customers satisfied. It is easier to get sales from satisfied repeat customers than people who have never purchased anything from you. By keeping your customers happy, they will be life-long customers.

Sticky notes are something that businesses can really benefit from. You'll find them great for helping you to remember where things are, and you can remember important appointments as well.

You can learn a lot from others. Everyone has their own opinions, and sometimes they can be very vocal in sharing them. This is a fact of life, so learn to accept them gracefully. This doesn't, however, mean that you always have to agree. Let others keep their opinions, and keep yours. Although, you should only focus on those who are trying to help your business.

While you must avoid distraction, you can schedule personal appointments with family and friends. You can take time off to deal with personal items during the day and make up the business time later.

Work to grow the business, even after it's well established. Businesses must grow to remain current, and you must always keep advertising. This will facilitate new growth and added revenue by attracting new customers to your business on a continuous basis.

Invest in some new equipment. There are numerous tax deductions available to business owners to help offset the costs. This even includes big purchases like fax machines, computers, and more. It also applies equally well to smaller purchases, like office supplies.

Do not forget to deduct office expenses. Taxes are an unpleasant part of any business, however often people who own a home business don't realize their office space can be written off. You may also write off a portion of the rent, mortgage, utilities & other business-related expenses,

You should monitor your results and stay up to date with new trends to make sure you are offering products to the right audience. Find out what the hot selling items are for an upcoming holiday and use this information to make your service or product line even stronger.

Take the time to gain knowledge about conversion and conversion rates in order to have a successful business. It is important to understand what conversion means, how it works and how to improve your business through it. Ensuring your profits will be determined by how well you learn about and monitor your conversion rates.

Make it clear on your website how and where customers can buy your product. If your products are available in stores, tell your customers what those stores are. This helps build respect with your customer and also trust concerning your business.

If you have decided to work with a partner, it must be someone completely trustworthy. While the immediate choice seems to be your spouse or partner, that is not always a smart idea. It's important to choose someone who you can walk away from at the end of the day.

Build your own vision board, complete with picture cutouts, that remind you of the goals you are striving for. Think about what things you would do, or items you would purchase, if you met your financial goals. My vision board includes a gorgeous kitchen renovation, Niagara Falls and a favorite restaurant. )

You must know your targeted market as you pursue your business interests. You must appeal to a large market that has not been penetrated if you want to succeed. If you are including a web site, research how your target audience likes to interact with online options, and design the site accordingly.

Keep in touch with others that have a home business close to yours. Through networking this way, you become part of a support group that helps each other in promoting and building business. This lets you get some social interaction, too.

Not every service or product fulfills all needs. Don't waste your efforts on making your business something that every single person must have. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Make sure that your business has its own dedicated phone number. You can claim the second line each year at tax time. If you do not want a new line, you'll need to separate your personal calls from your business calls each and every month, deducting only business related calls.

A home business of your own is the perfect solution if you have always wanted to be your own boss with your own schedule that balances work with your life. The real goal is ensure the profitability of the company, which is paramount to success. Getting yourself ahead financially isn't that hard if you use the tips that you have just gone over. You will find that a home business can be a great investment for your future.

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